11/7/2022 0 Comments A tale in the desertLast year, the business commissioned new fully automated dairy facility and inaugurated a new warehouse in Abu Dhabi to increase its storage capacity sixfold and march deep into Al Ain’s traditional territory. It also diversified into juices soon after cementing itself in the dairy market, in a typically Dubaian approach to saturating the market with a brand.Īlso thoroughly representative of a Dubai company, it has relied on heavy investment to grow its herd and facilities, with cash injections of more than AED200m (US$55m) between 20 alone. It quickly set about ramping up production and finding niches in the export market, to neighboring Oman and Qatar, by 1993. Whereas the older dairy company says it milks 4,600 cows a day from some 10,000 head of cattle, Al Rawabi claims a herd of 13,000 Holstein Fresians at its farm in Khawaneej, on the outskirts of Dubai.Īl Rawabi was established in 1989 with 500 cows from Germany and only 10 trucks for distributing its products. That accolade goes to an upstart in Dubai, the emirate to the north with which Abu Dhabi has a fierce and enduring rivalry. Al Rawabiĭespite its accomplishments, Al Ain Farms is not the biggest dairy company in the UAE. A tale in the desert full#Subsequently, Al Ain Farms became the first dairy company in the UAE to introduce recyclable PET packaging, gained full control over its distribution network to be able to deliver direct to all retail outlets in the UAE and was awarded a raft of further certification. This volume was increased to 100,000 liters of milk per day at the start of this century, following the installation of a new HACCP-certified processing plant. In 1990, a new dairy processing plant allowed for volume expansion and an increased variety of products. Three years later, a third farm was commissioned at Seih Al Sulimat with an additional 500 cows. It began operations with a milk processing plant for 200 imported Friesian cows, before the herd grew to 500 by 1985, with the opening of a second farm at Seih Al Dai. Thirty-eight years later, it runs four farms under its brand, including the dairy business, a juice line, camel milk production and a poultry section for fresh chicken and eggs. Al Ain Farmsįounded in 1981 by Sheikh Zayed, Al Ain Farms was the first dairy to be established in the United Arab Emirates. Having formed the trappings of this basic agriculture, the Green City, as Al Ain is known, has expanded into other pursuits. But over thousands of years farmers plying Al Ain’s seven oases have evolved an underground irrigation system known as falaj, which brings water from boreholes to date farms. This is not Texas or the prairies by a broad stretch. Then another and another, with increasing frequency. Sand dunes spread out to the horizon on the two-hour journey to Abu Dhabi emirate’s second city, one where the late founder of the UAE, Sheikh Zayed bin Sultan Al Nahyan, spend much of his life.Īs the soporific drive wends on, seemingly unendingly, the odd road sign makes an unexpected appearance, advertising a farm along the barren road. Soon out of town, though, the broad and black E22 expressway starts cutting through some proper desert on the way to Al Ain, two hours away, on the border with Oman. The United Arab Emirates capital is a rather dusty affair, no matter how many signboards urge you to believe it is leafy, as are its environs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |